Uncover Your Organization’s Potential

The Brand and Fundraising Audit

How is your organization’s fundraising really going? Are you flying high with donations pouring in? Or, are you in a constant state of overwhelm and since you aren’t totally confident in what to do first (or next), it ends up being the first item that gets shoved to the bottom of the to-do list.

If you’re feeling stuck with fundraising, an audit can help:

 

  • Give you confidence in what to do first and in what order, with regards to your brand and fundraising
  • Bring focus to your team and the direction your organization is moving towards
  • Provide data and analysis on your organization’s brand and fundraising efforts
  • Identify gaps in your current brand and fundraising efforts
  • Provide a roadmap for sustainable impact through fundraising

What does branding have to do with your fundraising?

Hint: It’s the foundation for absolutely everything.

Inconsistent graphics, random colors and fonts, outdated logos, lack of website flow, unclear messaging… these seemingly small aspects of your organization’s brand can have an unknowingly negative impact on your fundraising efforts.

When you struggle to explain what your organization does to key stakeholders, it decreases their confidence and increases the barrier for them to connect and invest in your organization.

Many organizations are accidental, which means brand is the last element that gets their focus, if at all. But, as your nonprofit grows, it’s likely you feel the strain of not prioritizing those seemingly small aspects of the brand.

This is what we’ll audit.

Brand

  • Brand and website strategy
  • Stories and message
  • Visuals and graphics
  • Website user experience
  • SEO and analytics

Fundraising

  • Review volunteer leadership
  • Examine current donors, relationships and funds
  • Assess your case statement
  • Review staff and systems
  • Importance of your mission

And this is how it works.

You’ll gather brand and fundraising background information and give us access to your marketing channels and donor management platform, if applicable.

Timeline: Approximately 2 weeks

We’ll research and compile the data, analyzing your brand and fundraising practices against similar organizations in your space as well as industry standards.

Timeline: Approximately 4 weeks

You’ll receive a detailed audit report with SWOT-focused recommendations, as well as quick wins that you can begin implementing as soon as possible.

Timeline: Approximately 2 weeks

You’ll gather brand and fundraising background information and give us access to your marketing channels and donor management platform, if applicable.

Timeline: Approximately 2 weeks

We’ll research and compile the data, analyzing your brand and fundraising practices against similar organizations in your space as well as industry standards.

Timeline: Approximately 4 weeks

You’ll receive a detailed audit report with SWOT-focused recommendations, as well as quick wins that you can begin implementing as soon as possible.

Timeline: Approximately 2 weeks

Can we talk about details?

How much will this cost?

$3,500

How long will it take?

2 months

Ready to get started?

Complete the questionnaire below and we’ll be in touch within one business day.

Do you have access to a graphic designer?

Do you have access to a website designer/developer?

7 + 1 =