Discover why branding and fundraising are inseparable for nonprofits. Learn what happens when you treat them as silos, and how aligning your brand with your fundraising builds trust, clarity, and stronger donor connections. Most nonprofits think of “brand” as a logo,...
Most nonprofits know they want a major gifts program, but not where to start. A brand and fundraising audit maps your gaps across our five-stage framework, so you know exactly where to focus first. What we hear most often when organizations talk about major gifts...
Learn how a beneficiary engagement journey map helps you build an intentional experience for the people you serve, so you can meet them exactly where they are. Most organizations can easily explain who they serve, and quickly rattle off the program(s) or service(s)...
End-of-year fundraising doesn’t have to be a scramble. Learn how to plan with brand clarity and build lasting donor relationships this giving season. One minute you’re wrapping up summer programs, and the next you’re facing the busiest giving season of the year. It’s...
Think you need more capacity to get started with major gifts fundraising? Here's why the real starting point is internal clarity, not a bigger team. In our brand and fundraising audit questionnaire, we ask organizations what's keeping them from feeling ready for major...
Our five-step major gifts fundraising framework gives you a place to start, but the real work rarely moves in a straight line. Here's why Foundation stays fixed while everything else adapts to your capacity. Getting started with major gifts fundraising can feel...
Learn 9 major gifts best practices rooted in brand clarity and relationship-first fundraising, and built for nonprofits ready to grow sustainable donor support. Major gifts fundraising is one of the most meaningful, yet most often misunderstood, areas of nonprofit...
A five-step framework for building a sustainable major gifts fundraising strategy for nonprofits, grounded in brand clarity, intentional relationships, and real donor conversations. If you’re reading this, there’s a good chance your organization has reached a turning...
Learn how to design a donor engagement journey map that builds stronger, more consistent relationships and turns every touchpoint into lasting connection. If you've ever felt like donor engagement at your organization depends too much on one person's memory, or...
Feeling stuck with major gifts fundraising strategy? Before you pivot to individual giving, learn how to tell the difference between a reactive move and an intentional one. If you're not seeing the results you expect with your major gifts fundraising, the pressure to...
Your next major donor may already be connected to your organization. Learn how to turn individual donors into major donors, ready to deepen their relationship with your work. In almost every conversation we have with Executive Directors about fundraising, the question...
Learn how a gift table, giving level ranges, and contact list creates structure and clarity in your major gifts fundraising strategy. In major gifts fundraising, setting the goal amount is often the 'easiest' part of the process. And when I say easiest, I mean the...