The Brand-Led Fundraising Series
When your brand leads, fundraising follows.
Fundraising doesn’t have to feel overwhelming.
Too many small nonprofits are asked to “raise more” without being given the tools to make it possible. Teams are stretched thin, piecing together communications, and scrambling for funding with no clear strategy.
We believe nonprofits deserve better. You deserve to feel confident in your message, connected to your community, and supported in your fundraising.
That’s why we created the Brand-Led Fundraising Series – a free, three-part, hands-on workshop designed to help small to mid-size nonprofits build sustainable major gifts fundraising through clarity, consistency, and authentic relationships.
What you’ll gain:
This isn’t theory. You’ll walk away with practical tools you can put into action right away:
- Brand Clarity: Define your purpose, mission, vision, and values so every donor conversation is grounded in who you are.
- Messaging Confidence: Develop consistent, brand-aligned scripts and communications that connect with donors.
- Relationship Strategy: Build systems, committees, and a 6-month major gifts roadmap that makes fundraising feel doable.
By the end of the series, you’ll have the clarity, confidence, and tools to move from scrambling for gifts to building lasting donor partnerships.
The Three-Part Workshop Series
01.
Brand Foundation: Know Who You Are Before You Ask
Establish your brand identity, positioning, and donor personas. Build your one-sentence brand clarity statement and complete a brand foundation audit.
02.
Message and Communication: Turn Clarity into Connection
Transform internal clarity into external consistency. Create your core message, develop a script bank, and outline a 6-month communication strategy.
03.
Relationship Activation: From Strategy to Sustainable Success
Bring it all together with systems, teams, and a major gifts plan. Build your gift table, develop your fundraising committee, and draft your 6-month activation roadmap.
Workshop details:
Location:
- CoCo Downtown Minneapolis
Dates:
- Tuesday, November 4
- Tuesday, November 18
- Tuesday, December 2
Time:
- 10:00am – 12:00pm (2 hours each session)
Cost:
- Free
Ready to join us?
We’re accepting applications through October 22, 2025, or until 20 spaces fill.