Blogs, guides, and checklists to support you on your campaign journey
Nonprofit Capital Campaign Resources
Campaign Readiness Study Resources
What Is a Capital Campaign Readiness Study? Your Top Questions Answered
Wondering if your nonprofit is ready for a capital campaign? Learn how a Campaign Readiness Study from BrandRaise goes beyond a traditional feasibility study to give you a clear, actionable path forward. When planning a major fundraising campaign like a capital...
Campaign Readiness Study 101: A Practical Guide for Nonprofits
Not sure if your nonprofit is ready for a capital campaign? This Campaign Readiness Study 101 blog post explains what it is, what it reveals, and how it supports better fundraising decisions. For many nonprofit leaders, the idea of a capital campaign surfaces quietly...
Campaign Feasibility Studies: Mastering the Art of Asking the Right Questions
Mastering a fundraising feasibility study starts with asking the right questions—and engaging the right people. Far from being just a preliminary step in campaign planning, these studies are strategic tools that uncover key insights, shape your approach, and set the...
Campaign Planning Resources
How to Know If You’re Ready for a Capital Campaign
Before you launch your next capital campaign, make sure your nonprofit is truly ready. Learn how to assess your capital campaign readiness through clarity, connection, and capacity so you can lead with confidence and raise more than funds. A capital campaign can be...
A Board Member’s Role in a Capital Campaign
Board alignment is one of the most important variables in a capital campaign's success. Here's what your Board will be asked to do, and what readiness looks like before the campaign begins. If you are an executive director exploring a capital campaign, one of the...
The Three Phases of a Capital Campaign
Explore the three phases of a capital campaign and see how a brand-led, relationship-based approach strengthens your entire organization. For many nonprofits, the idea of pursuing a capital campaign is a complicated and tension-filled question. On one hand, you know...
The Basics of Nonprofit Facility Planning for Your Capital Campaign
When your nonprofit reaches that exciting moment where you're ready to expand into a new facility—whether it's your first permanent home or a space that better serves your growing mission—the decisions ahead can feel overwhelming. But here's what we've learned from...
Case Statement Resources
Why Case Statement Validation Matters More Than You Think
Most nonprofits focus on what their case statement says, but in our experience, the most effective strategy also pays attention to who shapes it. Case statement validation helps turn your message into a shared vision - building trust, clarity, and deeper donor...
How to Write a Case for Support That Holds Up: Strategy, Connection, and Communication
Learn how to write a case for support that goes beyond storytelling; one that's built on strategy, connection, and communication to move major donors to action. A case for support is one of the most important documents your organization will create (but no pressure!)...
Why Your Major Gifts Efforts Need a Case Statement Strategy (Before You Start Writing)
Learn how a strong case statement strategy anchors your major gifts fundraising, aligns your team, and creates clarity for donors before you start writing. When you think about getting started with major gifts, it's common to then start thinking about pulling together...
What Is a Case for Support (and Why Your Nonprofit Needs One)
Learn why a strategic case for support is essential for nonprofits, aligning your team, guiding donors, and strengthening major gifts fundraising efforts. Imagine you’re sitting across from a potential major gifts donor, ready to talk about your organization’s work,...
Why a Nonprofit Case Statement is at the Heart of Your Campaign’s Success
You’ve probably heard you need a case for support - but what is it really, and why does it matter so much? Let’s demystify this powerful document and show how it can anchor your entire campaign. The first time Brianna and I met for lunch, she lit up talking about the...
How to Create a Powerful Nonprofit Case Statement Outline
Your case statement is more than a fundraising tool—it’s the heart of your nonprofit’s story, showing why your mission matters and how donors can make a difference. Read on to learn the essential elements that turn a good case statement into a powerful tool for your...
